Fashion Beat: H&M Announces “Beyoncé as Mrs. Carter in H&M” Summer Collection + First Pic from the Campaign!

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King B is back at it again! Is it just me or does it seem like not a day goes by that we don’t hear about Beyonce making headlines? This time around the star is showcasing her modeling chops in H&M’s summer campaign titled, “Beyoncé as Mrs Carter in H&M.”

The campaign shoot took place this past January in the Bahamas and Beyonce looks all kinds of stunning in the first released image.  (I’m totally hating on the beutiful scenery. I really need some heat and sunshine in my life right now! This chilly spring weather must cease!)

Here’s what Beyonce said about the collaboration:

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

I can’t wait! Two of my favorite brands, H&M and Beyonce (C’mon you know she’s not just an entertainer…), are coming together for a fab cause. I’m already prepared to start my shopping fund so that I can indulge in this collection when it hits stores this summer.

Are you excited about H&M’s collaboration with Beyonce?

Ciao Bellas,